In today’s podcast, I talk about my focus on the Gen Z market, which is values-focused and seeks to connect with brands that align with their ideals. I provide three key strategies for SaaS founders to reach the Gen Z market: standing for something and promoting company values, leveraging storytelling and authenticity in customer communications, and creating a memorable product experience through customer empathy and feedback. I emphasize the importance of Gen Z's role in shaping the future of tech and offer advice to founders on how to connect with this influential demographic.
Connect with Paige 🌱💜
Behind Genius Ventures blog | https://www.behindgeniusventures.com/
Personal Blog | https://paigefinndoherty.com/
Twitter | https://twitter.com/paigefinnn
00:00 Welcome to Seed To Harvest: Paige Doherty
00:19 building an identity
03:02 my 3 most important recommendations for businesses
03:43 vital criteria that I look for when evaluating startups
05:17 who has a strong nose for product?
Ben & Jerry's | https://www.benjerry.com/
duolingo | https://www.duolingo.com/
Morning Brew | https://www.morningbrew.com/daily
OpenView Blog Article | https://openviewpartners.com/blog/how-saas-founders-can-reach-the-gen-z-market/