Investing in Micro-Influencer Marketing with BGV Portfolio Founder Kristen Wiley | Ep 74

Today, I'm joined by Kristen Wiley, Founder of Statusphere, a influencer marketing platform that helps brands earn authentic micro-influencer posts at scale in a fraction of the time. With Statusphere, brands save 98% of the time they’d typically spend on influencer marketing while securing dozens, hundreds or thousands of guaranteed posts. With Statusphere’s streamlined matchmaking algorithm, fulfillment technology and in-depth reporting, they help brands drive maximum results with minimal setup. Previously, Kristen worked as a Chief Marketing Officer at Greenhouse Agency and BlurtBox.

Seed to Harvest is a podcast focused on stories & tactics from a diverse array of investors, founders, and creators, hosted by Paige Finn Doherty, a founding partner at Behind Genius Ventures and author of Seed to Harvest, an illustrated children's book for adults.

Connect with Paige 🌱💜

Behind Genius Ventures blog | https://www.behindgeniusventures.com/

Personal Blog | https://paigefinndoherty.com/

Twitter | https://twitter.com/paigefinnn

00:00 Welcome to Seed To Harvest: Kristen Wiley
01:02 what is Statusphere?
02:53 what problem is Statusphere solving?
04:18  Statusphere’s matching algorithm
06:25 long-term vision for Statusphere
07:34 how did Kristen get deep customer empathy?
08:27 working with BGV
10:15 presenting at the annual summit
13:42 Statusphere’s core values
16:19 challenges Kristen has overcome
18:40 journey as a non-technical founder
20:18 Kristen’s fundraising journey
21:51 Kristen’s favorite investors
23:26  best books for founders

Show notes:
Kristen Wiley | https://twitter.com/TheKristenWiley

Statusphere | https://joinstatus.com/

We're Calling Shenanigans | https://www.werecallingshenanigans.com/

1984 vc | https://1984.vc/

Hearst | https://www.hearst.com/

Project Hail Mary | https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135202

Founding Sales | https://www.amazon.com/Founding-Sales-Go-Market-Handbook-ebook/dp/B08PMK17Z1

The Lean Startup | https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

The Art of Gathering | https://www.amazon.com/Art-Gathering-How-Meet-Matters/dp/1594634920