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Seed to Harvest
🎙️ Seed to Harvest | Stories from Technical Storytellers
Welcome to Seed to Harvest, the podcast by Behind Genius Ventures.
We talk to early-stage founders, operators, and investors—people building with code and conviction. Each episode is a chapter in their story: from the messy beginnings to the quiet pivots, from planting ideas to growing companies that matter.
Expect:
🌱 Honest conversations on the earliest chapters of company-building
🧠 Tactical insights from technical minds with narrative soul
✨ Reflections on resilience, rituals, and reinventing what’s possible
This podcast is for the builders who think in frameworks and metaphors. The ones who whiteboard in wild places. The ones writing their own mythologies—one commit, pitch, or poem at a time.
From spark to story.
From seed to harvest. 🌾
Seed to Harvest
Investing in Micro-Influencer Marketing with BGV Portfolio Founder Kristen Wiley | Ep 74
Today, I'm joined by Kristen Wiley, Founder of Statusphere, a influencer marketing platform that helps brands earn authentic micro-influencer posts at scale in a fraction of the time. With Statusphere, brands save 98% of the time they’d typically spend on influencer marketing while securing dozens, hundreds or thousands of guaranteed posts. With Statusphere’s streamlined matchmaking algorithm, fulfillment technology and in-depth reporting, they help brands drive maximum results with minimal setup. Previously, Kristen worked as a Chief Marketing Officer at Greenhouse Agency and BlurtBox.
Seed to Harvest is a podcast focused on stories & tactics from a diverse array of investors, founders, and creators, hosted by Paige Finn Doherty, a founding partner at Behind Genius Ventures and author of Seed to Harvest, an illustrated children's book for adults.
Connect with Paige 🌱💜
Behind Genius Ventures blog | https://www.behindgeniusventures.com/
Personal Blog | https://paigefinndoherty.com/
Twitter | https://twitter.com/paigefinnn
00:00 Welcome to Seed To Harvest: Kristen Wiley
01:02 what is Statusphere?
02:53 what problem is Statusphere solving?
04:18 Statusphere’s matching algorithm
06:25 long-term vision for Statusphere
07:34 how did Kristen get deep customer empathy?
08:27 working with BGV
10:15 presenting at the annual summit
13:42 Statusphere’s core values
16:19 challenges Kristen has overcome
18:40 journey as a non-technical founder
20:18 Kristen’s fundraising journey
21:51 Kristen’s favorite investors
23:26 best books for founders
Show notes:
Kristen Wiley | https://twitter.com/TheKristenWiley
Statusphere | https://joinstatus.com/
We're Calling Shenanigans | https://www.werecallingshenanigans.com/
1984 vc | https://1984.vc/
Hearst | https://www.hearst.com/
Project Hail Mary | https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135202
Founding Sales | https://www.amazon.com/Founding-Sales-Go-Market-Handbook-ebook/dp/B08PMK17Z1
The Lean Startup | https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
The Art of Gathering | https://www.amazon.com/Art-Gathering-How-Meet-Matters/dp/1594634920